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Thursday 6 December 2012

Methods of Promotion in Social Networks



Modern social networks play an important role not only for the Internet audience, but also for web-masters, who are increasingly turning their attention to social networks as a means of promotion and search engine optimization of web-sites. Indeed, today, almost impossible to find a web-master, who would not have their pages in a few popular social networks. These pages are used, as a rule, not so much to communicate with other members of the social network, how to spin web-site and its pages to attract the target audience.

There are several methods of website promotion in social networks, which are listed below:

Social networking buttons on the resource
This kind of promotion in social media can be called passive, because the web-master himself is not engaged in promotion of the resource, and obligation on its visitors. The essence of this method is that the optimizer sets on each page of your project a few buttons the most popular social networks, which allow users to share their favorite information with other members of a social network.

In addition, this method allows the web-master naturally increase its resource reference weight, which is very highly regarded by all the major search engines.

Page's web-site
This method differs from the previous one in that promotion through a social network is directly involved himself web-master of the promoted website. Any additional measure this type of promotion does not require from the web-master requires only regular publication of announcements of new articles promoted web-site (after promotion is inevitable).

Typically, a person who owns a page in a social network of friends and have friends who have the same range of hobbies that I myself web-master. These people are the target audience that wants to attract the owner of the Internet resource on its pages. In addition, the web-master friends can recommend his site to their friends, which will provide additional growth reference weight and the influx of the audience on page untwisted project.

Corporate Account
This type of promotion in social media is characterized by large monetary and time costs. In addition, the need to create and fill the page, it is also necessary to promote and promote in the social network. Very often this type of promotion of the resource through a social network requires the use of high-level professionals. The complexity of this method is that it is necessary to accurately identify the target audience and bring it to the corporate page.

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