Why And How To Optimize Images On The Site

Not a secret that the images on the website are important for users and search engines. The first interesting to read the text with illustrations, and the second is important to see on the site and raise unique images for this puzomerki. This is the principle of the Internet. The following discussion focuses on how to optimize images for maximum relevancy.

There are 2 main reasons that should make active use images:

- In their attributes can enter keywords and thus optimize the article for dogs in general;

- Except for the "search for web pages" is an "image search", where you can also get new visitors.

Images can be sought or created. While the first is enough to use the same "image search" , exposing the site of danger ban for copy-paste other people's material, the second will have to show some imagination. Create images easily in graphical editors (e.g., Adobe Photoshop or Corel Draw). May make it easier and stamp screenshots (come to the aid program SnagIt), but they will not be appropriate in every type of article (only in the instructions or the results of some work).

Formats. Many come to a standstill, when you need to choose the format for a particular image. It's all very simple: it is better to use a format images. Jpeg, for the rest -. Gif, Png.

Optimization. To optimize the image to the maximum, you must perform four basic steps:

- The name of the picture should be the key word and contain only Latin (English) letters;

- To the image should be tied link to another article of your site (to increase relinking within the site);

- Tag alt (literally "alternative name" - "alternative name") of each image should be written all the key words;

- The image should "weigh" a couple of tens of kilobytes to reduce page load time (this factor also affects the ranking of your site).

When the image is created, well-designed and fully integrated into the overall design of the site, you can easily fill the site with a sense of accomplishment. Thanks to this optimization, "image search" will significantly increase the number of visitors from the dogs.

Methods of Promotion in Social Networks

Modern social networks play an important role not only for the Internet audience, but also for web-masters, who are increasingly turning their attention to social networks as a means of promotion and search engine optimization of web-sites. Indeed, today, almost impossible to find a web-master, who would not have their pages in a few popular social networks. These pages are used, as a rule, not so much to communicate with other members of the social network, how to spin web-site and its pages to attract the target audience.

There are several methods of website promotion in social networks, which are listed below:

Social networking buttons on the resource

This kind of promotion in social media can be called passive, because the web-master himself is not engaged in promotion of the resource, and obligation on its visitors. The essence of this method is that the optimizer sets on each page of your project a few buttons the most popular social networks, which allow users to share their favorite information with other members of a social network.

In addition, this method allows the web-master naturally increase its resource reference weight, which is very highly regarded by all the major search engines.

Page's web-site

This method differs from the previous one in that promotion through a social network is directly involved himself web-master of the promoted website. Any additional measure this type of promotion does not require from the web-master requires only regular publication of announcements of new articles promoted web-site (after promotion is inevitable).

Typically, a person who owns a page in a social network of friends and have friends who have the same range of hobbies that I myself web-master. These people are the target audience that wants to attract the owner of the Internet resource on its pages. In addition, the web-master friends can recommend his site to their friends, which will provide additional growth reference weight and the influx of the audience on page untwisted project.

Corporate Account

This type of promotion in social media is characterized by large monetary and time costs. In addition, the need to create and fill the page, it is also necessary to promote and promote in the social network. Very often this type of promotion of the resource through a social network requires the use of high-level professionals. The complexity of this method is that it is necessary to accurately identify the target audience and bring it to the corporate page.